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  • Select Shade
  • Select Intensity
  • Select Frequency

Select Your Shade

Add Dye Booster

Choose Your Frequency

Having trouble choosing your shade? Watch this video.

2 bottles recurring

$30 (per bottle)

$59.99 per order. We ship 2 bottles every other month.

2 bottles one-time purchase

$45 (per bottle)

$89.99. We ship 2 bottles in your order.

Your selection is DARK BROWN

The Dark Brown shade is used by the largest number of guys. Light skin and very dark hair? Most caucasian men find this to be the darkest shade that they need.

True Sons custom shades are designed to look natural. Try to match your true hair color. If unsure of your selection, just choose 'IDK my shade'.

How our cost compares to drug store dyes

FREE CONSULTATION Every customer also gets a free 15-minute live video chat consult with our specialists so you’ll feel super-comfortable using the product. After you order you will receive an email to schedule your complimentary meeting.
SATISFACTION GUARANTEE If you’re not satisfied with your dye choice, we’ll let you keep your original order — and replace it with a shade of your choice!
NO OBLIGATION You can cancel at anytime.




2 bottles recurring