Free Shipping | 100% Satisfaction Guarantee

Select Your Shade and Choose Your Frequency

Instructions + More Information

True Sons is a subtle hair dye designed to boost your natural color. Do a patch test before using True Sons or any other hair dye.You can change your shade up to one week before your next order ships. Contact

What's in the Box?

In your bi-monthly subscription order or one-time purchase, you'll receive:

  • 2 Bottles of True Sons Hair and Beard Dye
  • 1 Comb
  • 1 Pair of Gloves
  • 4 Dye Removal Wipes
  • 1 Quick Start Guide

The One Year Supply includes 3 bottles of True Sons Hair and Beard Dye shipped every 3 months along with additional dye removal wipes and gloves.


Water (Aqua), Ethanolamine, Isobutane, Toluene-2,5-diamine Sulfate, Resorcinol, Emulsifying Wax Nf, N, N Bis(2-hydroxyethyl)-P-Phenylenediamine Sulfate, Glycolstearate, Sodium Cocoyl Isethionate, Sd Alcohol 40 (Alcohol Denat.), Propane, Sodium Laureth Sulfate, Fragrance, Sodium Lauryl Sulfate, M-aminophenol, Tetrasodium Edta, P-aminophenol, Ascorbic Acid, 2,4 Diaminophenoxyethanol HCl, 2-methylresorcinol.

Select your Shade

Choose your frequency

Add To Cart
How True Sons is different
The Dirty Blond shade will work equally well for surfers and vikings; we let you stay ‘dirty’ by allowing a mix of shades to show through. Started off blond and darkened with age? Consider Light Brown instead.

Why buy True Sons?

No Mixing

Our innovative, patent-pending formula can be used right out of the bottle with no mixing for easy application.

Natural-Looking Results

The air-oxidizing foam works with the tones of your natural hair to gradually phase out the gray.

Multiple Use

True Sons can be used multiple times over a sustained period of time. One bottle contains an average three to four applications.

Satisfaction Guarantee

If you're not completely satisfied with the results from your first kit, we will send you a new one with an alternative shade or your money back.

How True Sons is Different

Overdye Protection

Air Oxidizling Foam

No Mixing


Discreet Packaging

Hand crafted shades*

Wipes for easy clean up