Instructions + More Information 
True Sons is a subtle hair dye designed to boost your natural color. Do a patch test before using True Sons or any other hair dye.You can change your shade up to one week before your next order ships. Contact support@truesons.com
Ingredients
Water (Aqua), Ethanolamine, Isobutane, Toluene-2,5-diamine Sulfate, Resorcinol, Emulsifying Wax Nf, N, N Bis(2-hydroxyethyl)-P-Phenylenediamine Sulfate, Glycolstearate, Sodium Cocoyl Isethionate, Sd Alcohol 40 (Alcohol Denat.), Propane, Sodium Laureth Sulfate, Fragrance, Sodium Lauryl Sulfate, M-aminophenol, Tetrasodium Edta, P-aminophenol, Ascorbic Acid, 2,4 Diaminophenoxyethanol HCl, 2-methylresorcinol.
Hair and Beard Dye Foam - IDK MY SHADE
16Introducing the product that is helping men look the way they want to look - True Sons Hair and Beard Dye Foam.
If you aren't sure about your shade, just select 'IDK my shade' and after you purchase, you'll be able to schedule a video consultation with one of our dye specialists to assist you in your selection.- 1 Select Shade
- 2 Select Program
- 3 Check Freebies
Choose the plan that fits your needs.
Tailor-made to fit your lifestyle: Customize frequency and order dates to fit your needs after subscription.
$79.98Save 20%$99.98
$179.94Save 40%$299.94
* Each time you receive a delivery, you will get one pair of gloves and a Quick Start Guide included.
* The first time you order, you also get one free Dye Booster. You can include one Comb and one Wipes strip for free. Please select the item(s) before moving to the next step.
Get it all and save big: Bundle this order for up to 40% off!
* We offer discounted extras exclusively for One time purchase and Bi-monthly subscription plan customers.
* These discounts cannot be combined with other discounts. If a promotion is applied to your cart, we will automatically apply the discount that gives you the lower price.
* Any additional products included in bundle discounts will only be added to your first order. Recurring orders will not include these additional products and will only include the standard package that you have purchased.
Subscription Product
Hair and Beard Dye Foam - IDK MY SHADE
Freebies
Title
Quick application and results
How to use our hair and beard dye foam
United StatesGood method for dying beard
The product looks good but for me, the greys did not take dye properly. I’m a black man so I was going by the advertising black guy beard image I saw before purchasing. It looks like a salt and pepper look even though I was expecting full black. The existing black hairs did look darker though. Tried it for 25mins, same results, 30 mins, same results, next day, 50 mins, same results.
United StatesNice subtle results--allows some grays to remain
Hated the other brands with the shoe-polish looks. This one can be left on for short or long-time, so go as far as you want for gray coverage.
United StatesLooks completely natural with none of the telltale orange or yellow hues from those old-fashioned dyes!
Looks completely natural with none of the telltale orange or yellow hues from those old-fashioned dyes! Easy to use. My only request is that they put a little more product in each spray can, please.
United StatesMost legit hair dye product for men ever
I’ve been using true sun since the beginning of the pandemic in 2020. Before that, I was spending $300 every six weeks to have it done professionally. My experience with professional hair comprises has been inconsistent at best. It feels like they were trained to do it a certain way and that’s the way they do it, but it is wildly inconsistent. I would get a lot of red tones in my brown under certain lights, and it was rare that I felt really good about the color. With true sons I feel amazing about how the color looks and my wife is still, years later, blown away by how subtle and natural it looks. I work in film and television and whenever I tell anyone I die my hair, they always say “who do you go to?” “I would never have guessed.” “It looks amazing”. I mean, if those aren’t the comments you want to hear when you volunteer the information that you’ve died your hair, I don’t know what it is. Seriously. The main thing you want as a man is that no one knows you dye your hair. Period!! The other cool thing about this product is that it does wash out slowly over time and allows you to decide which color you like.I’ve tried light brown, dark brown and dark blonde. Light brown is the color for me and now I’m going to start dying my beard. I have to grow one first, though. I haven’t grown a beard since the late 90s because my facial hair is so gray. I’ll keep you updated. BTW I'm 49 years old. Big 5-0 in March!! Chris
United StatesOther hair dye products
My experience with True Sons has been great, I started out using just for men and some others then got a tip from my Barber to use a product made for women called Clairol Textures & Tones in Natural Black, last about 4 to 5 days and the gray would come right back, then one morning I drinking my morning coffee and scrolling on Facebook and saw this ad. Now with the other hair dyes I used was messy and would dye everything I used but when I ordered and got my first package of True Sons for men, it has been so quick and easy to use and the best part, my hair stays black almost a week longer. True Sons has truly been a great experience for me and I’m sold on True Sons.
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