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1Select shade
2 Select frequency
3 Final review

Select your shade

Brothers, know thyselves. Be honest. If you’re a natural blonde, own it. Unsure what auburn is? Ask a friend. More than one shade will work on our hair, but try to get as close as you can to your natural color.

Use/Term Information:

True Sons is a subtle hair dye designed to boost your natural color.
It is not recommended for men with more than 50% grey or white hair
Do a patch test before using True Sons or any other hair dye.

You can change your shade or your plan (monthly / quarterly) up to one week before your next order ships. Contact support@truesons.com.

True Sons does not offer refunds for any reason. We will happily exchange unopened and unused bottles for a different shade.

Your Selection is AUBURN

Calling all gingers! Whether you are a strawberry blonde- a rich auburn- or somewhere in between, this shade was made for you. Be proud to be red. Do you know how many people have a ginger fetish?

Ingredients +

WATER (AQUA),ETHANOLAMINE, ISOBUTANE, EMULSIFYING WAX NF, TOLUENE-2,5-DIAMINESULFATE, RESORCINOL, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, GLYCOL STEARATE, SODIUM COCOYL ISETHIONATE, SD ALCOHOL 40 (ALCOHOL DENAT.), PROPANE,SODIUM LAURETH SULFATE,FRAGRANCE, SODIUM LAURYL SULFATE, M-AMINOPHENOL,TETRASODIUM EDTA, P-AMINOPHENOL, ASCORBIC ACID, 2-AMINO-3-HYDROXYPYRIDINE.

Use/Term Information +

True Sons is a subtle hair dye designed to boost your natural color.
It is not recommended for men with more than 50% grey or white hair
Do a patch test before using True Sons or any other hair dye.

You can change your shade or your plan (monthly / quarterly) up to one week before your next order ships. Contact support@truesons.com.

True Sons does not offer refunds for any reason. We will happily exchange unopened and unused bottles for a different shade.

Need to match your current hair dye brand to our shades?
See shade chart here.

Need help selecting your shade?
Our dye consultants will give advice at no cost.
Send selfie and message here.

Your Selection is DIRTY BLOND

Get mistaken for Ryan Gosling (he’s the blonder one). Our custom ‘dirty blond’ shade will work equally well for surfers and vikings. The key to looking natural is to stay ‘dirty’ and allow a mix of shades to show through.

Ingredients +

WATER (AQUA),ETHANOLAMINE, ISOBUTANE, EMULSIFYING WAX NF,TOLUENE-2,5-DIAMINE SULFATE, RESORCINOL, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, GLYCOL STEARATE, SODIUM COCOYL ISETHIONATE, SD ALCOHOL 40 (ALCOHOL DENAT.), PROPANE,SODIUM LAURETH SULFATE,FRAGRANCE, SODIUM LAURYL SULFATE, M-AMINOPHENOL,TETRASODIUM EDTA, P-AMINOPHENOL, ASCORBIC ACID, 2,4-DIAMINOPHENOXYETHANOL HCL.

Use/Term Information +

True Sons is a subtle hair dye designed to boost your natural color.
It is not recommended for men with more than 50% grey or white hair
Do a patch test before using True Sons or any other hair dye.

You can change your shade or your plan (monthly / quarterly) up to one week before your next order ships. Contact support@truesons.com.

True Sons does not offer refunds for any reason. We will happily exchange unopened and unused bottles for a different shade.

Need to match your current hair dye brand to our shades?
See shade chart here.

Need help selecting your shade?
Our dye consultants will give advice at no cost.
Send selfie and message here.

Your Selection is LIGHT BROWN

If you rocked blond hair in your glory days but have darkened with age, Light Brown is your best choice. It accentuates the lighter golden and blond tones of your hair, while keeping your light brown color looking natural and authentic. 

Ingredients +

WATER (AQUA), ETHANOLAMINE, ISOBUTANE, EMULSIFYING WAX NF, TOLUENE-2,5-DIAMINE SULFATE, RESORCINOL, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, GLYCOL STEARATE, SODIUM COCOYL ISETHIONATE, SD ALCOHOL 40 (ALCOHOL DENAT.), PROPANE, SODIUM LAURETH SULFATE, FRAGRANCE, SODIUM LAURYL SULFATE, M-AMINOPHENOL, TETRASODIUM EDTA, P-AMINOPHENOL, ASCORBIC ACID, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-METHYLRESORCINOL.

Use/Term Information +

True Sons is a subtle hair dye designed to boost your natural color.
It is not recommended for men with more than 50% grey or white hair
Do a patch test before using True Sons or any other hair dye.

You can change your shade or your plan (monthly / quarterly) up to one week before your next order ships. Contact support@truesons.com.

True Sons does not offer refunds for any reason. We will happily exchange unopened and unused bottles for a different shade.

Need to match your current hair dye brand to our shades?
See shade chart here.

Need help selecting your shade?
Our dye consultants will give advice at no cost.
Send selfie and message here.

Your Selection is MEDIUM BROWN

Do you get called Tom Hardy in bed? Medium brown is a unique mix of cool earth tones for guys who have rich, milk-chocolate tones (as opposed to darker haired guys). A solid gold brown but not too dark.

Ingredients +

WATER (AQUA),ETHANOLAMINE, ISOBUTANE, TOLUENE-2,5 DIAMINE SULFATE,RESORCINOL, EMULSIFYING WAX NF, GLYCOL STEARATE, SODIUM COCOYL ISETHIONATE, SD ALCOHOL 40(ALCOHOL DENAT.),PROPANE, SODIUM LAURETH SULFATE, FRAGRANCE, SODIUM LAURYL SULFATE, M-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, TETRASODIUM EDTA, PAMINOPHENOL, ASCORBIC ACID, 2,4-DIAMINOPHENOXYETHANOL HCL,2-METHYLRESORCINOL.

Use/Term Information +

True Sons is a subtle hair dye designed to boost your natural color.
It is not recommended for men with more than 50% grey or white hair
Do a patch test before using True Sons or any other hair dye.

You can change your shade or your plan (monthly / quarterly) up to one week before your next order ships. Contact support@truesons.com.

True Sons does not offer refunds for any reason. We will happily exchange unopened and unused bottles for a different shade.

Need to match your current hair dye brand to our shades?
See shade chart here.

Need help selecting your shade?
Our dye consultants will give advice at no cost.
Send selfie and message here.

Your Selection is DARK BROWN

The largest number of guys can use dark brown to boost their hair. It’s versatile and can easily be used for touch ups and full applications. Many caucasian guys think they have black hair, when in fact they have dark brown.

Ingredients +

WATER (AQUA),ETHANOLAMINE, ISOBUTANE, TOLUENE-2,5-DIAMINE SULFATE,RESORCINOL, EMULSIFYING WAX NF, N,N BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, GLYCOLSTEARATE, SODIUM COCOYL ISETHIONATE, SD ALCOHOL 40 (ALCOHOL DENAT.), PROPANE,SODIUM LAURETH SULFATE,FRAGRANCE, SODIUM LAURYL SULFATE, M-AMINOPHENOL,TETRASODIUM EDTA, P-AMINOPHENOL, ASCORBIC ACID, 2,4 DIAMINOPHENOXYETHANOL HCL,2-METHYLRESORCINOL.

Use/Term Information +

True Sons is a subtle hair dye designed to boost your natural color.
It is not recommended for men with more than 50% grey or white hair
Do a patch test before using True Sons or any other hair dye.

You can change your shade or your plan (monthly / quarterly) up to one week before your next order ships. Contact support@truesons.com.

True Sons does not offer refunds for any reason. We will happily exchange unopened and unused bottles for a different shade.

Need to match your current hair dye brand to our shades?
See shade chart here.

Need help selecting your shade?
Our dye consultants will give advice at no cost.
Send selfie and message here.

Your Selection is BROWN BLACK

If you have very dark hair, Brown Black could be your shade. Look at at your hair after spending time in the sun; if you can see even the faintest flecks of gold brown, you are Brown Black.

Ingredients +

WATER (AQUA),ETHANOLAMINE, ISOBUTANE, TOLUENE-2,5 DIAMINE SULFATE,RESORCINOL,EMULSIFYING WAX NF, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, GLYCOL STEARATE, SODIUM COCOYL ISETHIONATE, SD ALCOHOL 40 (ALCOHOL DENAT.), PROPANE,SODIUM LAURETH SULFATE,FRAGRANCE, SODIUM LAURYL SULFATE, M-AMINOPHENOL,TETRASODIUM EDTA, P-AMINOPHENOL, ASCORBIC ACID, 2,4 DIAMINOPHENOXYETHANOL HCL,2-METHYLRESORCINOL.

Use/Term Information +

True Sons is a subtle hair dye designed to boost your natural color.
It is not recommended for men with more than 50% grey or white hair
Do a patch test before using True Sons or any other hair dye.

You can change your shade or your plan (monthly / quarterly) up to one week before your next order ships. Contact support@truesons.com.

True Sons does not offer refunds for any reason. We will happily exchange unopened and unused bottles for a different shade.

Need to match your current hair dye brand to our shades?
See shade chart here.

Need help selecting your shade?
Our dye consultants will give advice at no cost.
Send selfie and message here.

Your Selection is TRUE BLACK

Are you a dark-haired, Latin, Asian, Middle Eastern, Black, Black Irish? If you fit into any of these categories then True Black could be the dynamic color that will keep your hair from looking flat. It’s for guys with the darkest hair who don't show any brown streaks in the sunlight.

Ingredients +

WATER (AQUA),ETHANOLAMINE, ISOBUTANE, TOLUENE-2,5-DIAMINE SULFATE,RESORCINOL,EMULSIFYING WAX NF, GLYCOL STEARATE, SODIUM COCOYL ISETHIONATE, SD ALCOHOL 40-B(ALCOHOL DENAT.), PROPANE, SODIUM LAURETH SULFATE, FRAGRANCE, SODIUM LAURYL SULFATE, M-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE,TETRASODIUM EDTA, P-AMINOPHENOL, ASCORBIC ACID, 2,4-DIAMINOPHENOXYETHANOL HCL,2-METHYLRESORCINOL.

Use/Term Information +

True Sons is a subtle hair dye designed to boost your natural color.
It is not recommended for men with more than 50% grey or white hair
Do a patch test before using True Sons or any other hair dye.

You can change your shade or your plan (monthly / quarterly) up to one week before your next order ships. Contact support@truesons.com.

True Sons does not offer refunds for any reason. We will happily exchange unopened and unused bottles for a different shade.

Need to match your current hair dye brand to our shades?
See shade chart here.

Need help selecting your shade?
Our dye consultants will give advice at no cost.
Send selfie and message here.

Select frequency

Order more to save more! Here’s the deal—we’ll reward you with a discounted price if you order three cans at once. Why? Because you’re helping us by shipping fewer boxes, which saves a few trees. And we like trees!

Monthly

$30 / month

1 can delivered every month.

$30 charged upfront, and every month thereafter.

Quarterly

$24 / month

3 cans delivered every 3 months.

$72 charged upfront, and every three months thereafter.

No worries! You can cancel your subscription at anytime.

Free shipping in the Continental U.S.

Not from the U.S.? Sign up and we will notify you when we start
shipping to your country.

Make sure you chose right

Before you go to checkout, make sure you chose the right color and frequency for you. If not, you can easily change it.

Your Selection is 
AUBURN

Change

Your Selection is 
DIRTY BLOND

Change

Your Selection is 
LIGHT BROWN

Change

Your Selection is 
MEDIUM BROWN

Change

Your Selection is 
DARK BROWN

Change

Your Selection is 
BROWN BLACK

Change

Your Selection is 
TRUE BLACK

Change

Monthly

$30 / month

1 can delivered every month.

$30 charged upfront, and every month thereafter.

Quarterly

$24 / month

3 cans delivered every 3 months.

$72 charged upfront, and every three months thereafter.

Change

Foam Hair Dye for Men - True Sons - It's a Beautiful Day to Dye

Total costs: $24 / month $30 / month

Product Description

Just foam on, wait for it to work and rinse off.

Our patent-pending foam dye formula took three years to bring to market and was designed to mask grey hairs and enhance a man's natural hair shade.

Comes in Auburn, Dirty Blond, Light Brown, Medium Brown, Dark Brown, Brown Black, and True Black.

The results are subtle and low key instead of obvious and overdyed. Say goodbye to your grandpa's black shoe polish and just dye already.

Ingredients

WATER (AQUA),ETHANOLAMINE, ISOBUTANE, EMULSIFYING WAX NF, TOLUENE-2,5-DIAMINESULFATE, RESORCINOL, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, GLYCOL STEARATE, SODIUM COCOYL ISETHIONATE, SD ALCOHOL 40 (ALCOHOL DENAT.), PROPANE,SODIUM LAURETH SULFATE,FRAGRANCE, SODIUM LAURYL SULFATE, M-AMINOPHENOL,TETRASODIUM EDTA, P-AMINOPHENOL, ASCORBIC ACID, 2-AMINO-3-HYDROXYPYRIDINE.

They tried it, and they loved it.

Customer Reviews

Based on 4 reviews Write a review