Hear from other True Sons

Customer Rating

Now in my mid-40s, I recently started experimenting with facial hair dye. Tried the drugstore variation to start and that was a disaster. Then tried a boutique competitor to True Sons and faired better but wasn’t sold on the concept. True Sons was going to be my final attempt and fortunately, it proved to be the last one I’ll ever need to try because the results and ease of use are unparalleled. Thank you True Sons!!

- David Rego

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We are looking for brand ambassadors in the U.S.A. to share their dye journey and help other men dye and live well.

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Get your questions answered

Can't decide which shade is yours? That’s ok! Contact our specialists via email with some recent photos of your hair and beard for advice. If you’re not satisfied with the shade, we’ll send you a different shade free of charge or your money back.