1. Why True Sons hair dye products?

True Sons was developed to give guys a higher-quality alternative to cheap drugstore brands. Our innovative, patent-pending foam formula can be applied with or without mixing to achieve a subtle effect that looks natural, not fake. If you are a dye virgin, or just hate the shoe-polish look, then True Sons might be for you.

2. Where can I try True Sons?

True Sons is available online via website and on It can be delivered to your door bi-monthly or semi-annual basis in a cool, discreet packaging.

3. How long does each bottle last?

True Sons is an aerosol. That means it can be reused for multiple applications over a long period of time. How much you need depends on the length of your hair and how many body parts you are dyeing. Everyone is different.

4. How many applications can I get from one bottle?

One bottle of True Sons is good for 3-4 applications for the average user.

5. How is it different from other men’s hair dyes?

True Sons is the first foam hair dye available in the USA for men. It’s also an oxidative dye. That means it works without the addition of developer to give guys results that look gradual and natural. It can also be mixed with developer for more grey coverage.

6. How easy is the application process?

It’s easier than shaving. And no nicks. Click here to see a full explanation of the application process.

7. What parts of my body can I dye with True Sons?

You can use the same True Sons foam on multiple body parts including scalp (head) hair, beard hair, chest hair and arm hair. However, True Sons cannot ever be used on your eyebrows or eyelashes. Getting dye in your eyes is extremely dangerous. Please be careful. We also have never tested True Sons on the pubic area so please don’t use it near your business district. You might give a whole new meaning to the term ‘blue balls’.

8. Will True Sons stain my skin?

As with all hair dyes, there are risks of temporary staining to your skin. Read the User’s Guide attached to your monthly box to learn how to minimize staining. Again, using on the pubic area is NOT RECOMMENDED for this reason and others.

9. Will it stain my sink and towels?

Yes! It will stain everything unless it is cleaned up. For the sink (and even walls) of your bathroom, we recommend thoroughly wiping down all surfaces post application. And we mean everywhere, especially light colored. We recommend using cheap, dark-colored towels to towel off. Light colors will show stains immediately.

10. Can True Sons be reused for multiple applications?

Yes. Use it as often as you like for up to 6 months.

11. How long is the process?

We recommend applying the product for 15 minutes the first time and evaluating the results. Need more penetration? Re-apply in 5-minute intervals until you reach your desired shade. Most weekly dyers only need apply for 10 minutes each time.

12. When do I start timing?

Start counting the time after all dye foam (or mixture of dye + developer) is applied to the area. And dye one area at a time, please. Don’t be greedy.

13. How often should I use True Sons?

That’s up to you, but we recommend reapplying once or twice a week at first. Using it more often may cause irritation. Each application should not exceed 30 minutes max.

14. How often will I have to reorder?

Most guys use one can of True Sons Hair dye per month but everyone is different, based on the amount of grey, frequency of application and length of hair being treated. To get the best price, take advantage of our 6 cans in one shipment option. It saves trees for our planet and saves money for you!

15. Do I really have to do a patch test 48 hours ahead of time?

Yes, you really do. Allergic reactions are rare but they do happen. How many years did you wait to try dyeing? 48 more hours won’t make a difference. You have been warned!

16. Should I wash my hair before applying True Sons foam?

Sure. But your hair should be dry when applying True Sons and you should rinse off thoroughly immediately after dyeing. Dye on your hair will continue to react for up to 24 hours post application. This means it may look a bit darker 1-2 days after application.

17. Should I shampoo after dyeing?

Every time you shampoo your hair, you remove some of the dye. The more shampoos, the quicker you will need to reapply.

18. Are color-extending shampoos okay to use?

Color-extending shampoos can help extend the length of time between applications. However, take extra care to not use color extending shampoos unless you are certain there is no visible skin staining. These shampoos set the color in your hair but also set stains on your skin. Use the ‘You can’t fuck this up’ wipes provided by True Sons to remove any staining prior to using any color extending shampoos.

19. What are these wipes anyway?

The wipes are specially formulated to remove stains from skin. It’s normal to see some staining. This usually goes away after a day. To reduce the risk of staining, remove any foam that gets on the hairline during application to prevent exposure. Some guys also choose to line their beard or hair line with Vaseline or Chapstick to create an impenetrable barrier that protects the exposed skin from the dye.

20. I used to dye my hair with a drugstore brand. How can I match that shade?

Click here for a chart that we created to help steer you right. When we developed our line of shades, we purchased every single shade offered by some of our competitors. Even we couldn’t tell the difference between some of them, the results were so subtle. We decided that our shade line is all you really need to get good results.

21. How do I find my perfect shade?

Ask your barber, partner or a close friend you trust to not give away your secret! Then try one of our shades. If it’s not right, then you can edit your shade choice at least one week before your next shipment.


1. Can I change my shade whenever I want? 

You can change the shade you receive for each shipment by changing your account settings one week before your next ship date.

2. Can I change the frequency whenever I want?

You can choose between bi-monthly or semi-annual shipments of True Sons. To change your delivery frequency, log into your account.

3. Can I cancel or edit frequency whenever I want?

Yes. Any plan changes, including cancellations, must be received one full week before your next shipment date. You can also pause or skip a shipment by logging into your account, going to Manage Subscription, click ORDER # and adjust each shipment to your liking.

4. How do I cancel?

To cancel your subscription, send us a request here: Any plan changes, including cancellations, must be received one full week before your next shipment date.

5. How long will it take my order to arrive?

True Sons usually ships out new orders within 1 business day. It can take up to 5-7 business days to be delivered, as our aerosol cans contain pressurized gas that can only ship ground. We are not able to offer expedited, air, or international shipping at this time. We are able to ship to PO and APO boxes.

6. Where do you ship?

We currently ship only within the continental United States only. Sorry, Hawaii, Alaska, and Guam!

7. Can I make a one time purchase?

True Sons is available in limited quantities, so we can only make it available to people who subscribe. However, if you aren’t completely happy with your purchase, you can cancel at least one week before the next shipment. You can also or skip a shipment by logging into your account, going to Manage Subscription, click ORDER # and adjust each shipment as you wish.

8. Can I purchase True Sons at a retail location?

Not yet. True Sons is only available online at and Amazon.

9. Can I return product?

True Sons does not offer refunds for any reason. We will happily exchange unopened and unused bottles for a different shade.


1. Can women use True Sons products?

Of course! Although True Sons was made specifically for men, women can use our products as well to achieve a natural look. However, we are only available in a limited number of shades.

2. Where is it made?

We proudly manufacture and fill our product within the USA. Some ingredients and materials that go into the product are sourced outside the USA.

3. Does True Sons test on animals?

True Sons is cruelty-free. We do not test our products on animals. We will not sell into countries that require animal testing. Please do not use True Sons on your dog or cat. If we find out, we will cancel your subscription!

4. Will the color wash off or fade?

Excess exposure to the sun, or chlorine from a swimming pool will risk your color fade faster. Shampooing often also speeds fading. In such cases, simply re-apply True Sons. You can also use a color-extending shampoo, but be careful to make sure you don’t have any skin staining when you apply color-extending shampoos.

5. I cannot remember what shade I ordered?

That’s simple, just look at the bottom of the can to find the shade name, or login to your account and see your order history.

6. What are the ingredients in True Sons hair dye?

Our shade formulas vary, but here is a sample ingredient list of one shade. Should you have questions about other shades, please contact
Dark Brown:
Water (Aqua), Ethanolamine, Isobutane, Emulsifying Wax, Glycol Stearate, Sodium Cocoyl Isethionate, SD Alcohol 40 (Alcohol Denat.), Propane, Toluene-2,5-Diamine Sulfate, Sodium Laureth Sulfate, Fragrance, Resorcinol, Sodium Lauryl Sulfate, m-Aminophenol, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Tetrasodium EDTA, p-Aminophenol, Ascorbic Acid, 2,4-Diaminophenoxyethanol HCl, 2-Methylresorcinol.