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Award-Winning Hair and Beard Dye Foam for Men

Natural-looking gray coverage

Why buy True Sons?

No Mixing

Our innovative, patent-pending formula can be used right out of the bottle with no mixing for easy application.

Natural-Looking Results

The air-oxidizing foam works with the tones of your natural hair to gradually phase out the gray.

Multiple Use

True Sons can be used multiple times over a long period of time. One bottle contains on average three to four applications.

Satisfaction Guarantee

If you're not completely satisfied with your first kit, we will send you a new one or your money back.

Featured in…

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How to Order

1. Select a shade

2. Make an order

3. Dye like a man

Get rid of gray for
about a buck a day

$30 for a 30-day supply

Less expensive than drug store dyes and
professional salon treatments.

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Results may vary. Usage on multiple areas and application frequency will impact how long the product lasts.

You Just Can't Mess This Up!

Just foam on, wait for it to work, and rinse off.

Our patent-pending foam dye took three years to bring to market. Our unique formula is designed to mask gray hairs and enhance a man's natural hair shade. The results are subtle and low key instead of obvious and overdyed.

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Select Your Shade

AUBURN

The Auburn shade is perfect for fiery gingers, strawberry blondes, and everyone in between. This shade mixes warm reds and bright golds for a true-to-life auburn hue.

DIRTY BLOND

The Dirty Blond shade will work equally well for surfers and vikings; we let you stay ‘dirty’ by allowing a mix of shades to show through. Started off blond and darkened with age? Consider Light Brown instead.

Light brown

The Light Brown shade accentuates the lighter blond tones of your hair while keeping the brown tones below looking natural and authentic. Perfect for anyone who rocked blond hair in their glory days.

MEDIUM BROWN

Medium brown is a mix of cool earth tones for guys who have rich, milk-chocolate tones. This shade is a solid golden brown that isn’t too dark.

Dark Brown

The Dark Brown shade is used by largest number of guys. Light skin and very dark hair? Most caucasian men find this to be the darkest shade that they need.

BROWN BLACK

If you have very dark hair, Brown Black could be your shade. Look at at your hair after spending time in the sun; if you can see even the faintest flecks of gold in your dark hair, you’re probably Brown Black, not True Black.

True Black

The True Black shade is best for dark-haired, Latin, Asian, Middle Eastern, Black, or Black Irish men. If you have any hints brown in your hair, go for Brown Black instead.

Find your shade

How True Sons is Different

Overdye Protection

Air Oxidizling Foam

No Mixing

Multi-Use

Discreet Packaging

Hand crafted shades*

Wipes for easy clean up

Questions? We’ve got your back!

Dyeing for the first time can be stressful. We get it.
Check out our FAQ or contact us and ask away.

contact us