• Discreet Packaging
  • 100% Money Back Guarantee
  • 30-Day Return Policy

Your dyeing journey starts here

Introducing a True Sons product that is helping men look the way they want to look - True Sons Hair Dye Foam. Foam, you ask? That's right, hair dye foam. It's what makes our product so unique. It's a no-fuss hair and beard dye foam for men that restores natural color quickly and easily.

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Live and let dye

  • Hair and Beard Dye Foam - IDK MY SHADE
    Regular price
    from $39.99
    Sale price
    $79.98
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  • Beard & Scalp Oil | 1 oz
    Regular price
    $35.99
    Sale price
    $35.99
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    per 
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  • Black Gloves | 5 Pack
    Regular price
    $13.99
    Sale price
    $13.99
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    per 
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  • Dye Removal Wipes | 12 Pack
    Regular price
    $13.99
    Sale price
    $13.99
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    per 
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OUR PROMISE Best performance for your dye journey

Our mission is simple - to help men dye and live well. We understand that the modern guy wants to dye quickly and discreetly, with a natural look. We believe that the men of today deserve to look their best and enjoy the various benefits that come with dying their hair and beard.

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I’m a loyal customer for life!

Customer Rating

I had always been embarrassed dyeing my beard with other products because it was obvious I was dying it. But once I found True Sons and started using the product I no longer look like an old guy trying to maintain lol. It looks natural it blends perfecly and I feel very confident.

- David Roozen