F*** This Up!
Just foam on, wait for it to work and rinse off.
Click here for instructions.
Our patent-pending foam dye took three years to bring to market. Our unique formula is designed to mask grey hairs and enhance a man's natural hair shade. The results are subtle and low key instead of obvious and overdyed.
Select Your Shade.
Calling all gingers! Whether you are a strawberry blonde- a rich auburn- or somewhere in between, this shade was made for you. Be proud to be red. Do you know how many people have a ginger fetish?
Get mistaken for Ryan Gosling (he’s the blonder one). Our custom ‘dirty blond’ shade will work equally well for surfers and vikings. The key to looking natural is to stay ‘dirty’ and allow a mix of shades to show through.
Do you get called Tom Hardy in bed? Medium brown is a unique mix of cool earth tones for guys who have rich, milk-chocolate tones (as opposed to darker haired guys). A solid gold brown but not too dark.
The largest number of guys can use dark brown to boost their hair. It’s versatile and can easily be used for touch ups and full applications. Many caucasian guys think they have black hair, when in fact they have dark brown.
If you have very dark hair, Brown Black could be your shade. Look at at your hair after spending time in the sun; if you can see even the faintest flecks of gold brown, you are Brown Black.
Are you a dark-haired, Latin, Asian, Middle Eastern, Black, Black Irish? If you fit into any of these categories then True Black could be the dynamic color that will keep your hair from looking flat. It’s for guys with the darkest hair who don't show any brown streaks in the sunlight.
Need help selecting your shade?
Our dye consultants will give you advice at no cost.
Message us here.
They tried it, and they loved it.
So simple to use! EZ instructions. I started dying within minutes. Easier than shaving.Adrian
Finally, a dye that looks natural
In 15 minutes, I looked 15 years younger. And no one could tell I dyed.Everette
No shame in my game, anymore
I’ve been waiting for this product for a long time. I’ve dyed for many years, and hate going into the drugstore. True Sons is discreet.Andy
Easy to use, easy to travel
I work for a software company, and need to be on a plane at least every other week. The can is perfect for travel and I can easily dye in my hotel room.Joern
Great on sensitive skin
Drugstore brands irritate my skin. True Sons didn’t irritate me at all. I even like the smell.John