Why buy True Sons?
Our innovative, patent-pending foam formula can be applied with or without mixing to achieve a subtle effect that looks natural, not fake.
True Sons is an aerosol. That means it can be reused for multiple applications over a long period of time.
True Sons is cruelty-free. We do not test our products on animals. We will not sell into countries that require animal testing.
We proudly manufacture and fill our product within the USA.
True Sons wants to convince even the most embarrassed of graying men that they can live to dye another dayread more
The Best Hair Care Products for
Naturally Gray Hair
The 10 Best Hair Dyes for Men to Use at Home, According to Expertsread more
Men’s Health 2019
True Sons Racks Up
300% Monthly Growth
The 10 Best Hair Dyes
for Men to Use at Home,
According to Experts
The Company That Wants to Disrupt Hair Dye for Menread more
How to Order
1. Select a shade
2. Make an order
3. Dye like a man
Get rid of gray for
about a buck a day
$30 for a 30-day supply
Less expensive than drug store dyes and
professional salon treatments.
Results may vary. Usage on multiple areas and application frequency will impact how long the product lasts.
You Just Can't Mess This Up!
Just foam on, wait for it to work, and rinse off.
Our patent-pending foam dye took three years to bring to market. Our unique formula is designed to mask gray hairs and enhance a man's natural hair shade. The results are subtle and low key instead of obvious and overdyed.
Select Your Shade
The Auburn shade is perfect for fiery gingers, strawberry blondes, and everyone in between. This shade mixes warm reds and bright golds for a true-to-life auburn hue.
The Dirty Blond shade will work equally well for surfers and vikings; we let you stay ‘dirty’ by allowing a mix of shades to show through. Started off blond and darkened with age? Consider Light Brown instead.
The Light Brown shade accentuates the lighter blond tones of your hair while keeping the brown tones below looking natural and authentic. Perfect for anyone who rocked blond hair in their glory days.
Medium brown is a mix of cool earth tones for guys who have rich, milk-chocolate tones. This shade is a solid golden brown that isn’t too dark.
The Dark Brown shade is used by largest number of guys. Light skin and very dark hair? Most caucasian men find this to be the darkest shade that they need.
If you have very dark hair, Brown Black could be your shade. Look at at your hair after spending time in the sun; if you can see even the faintest flecks of gold in your dark hair, you’re probably Brown Black, not True Black.
The True Black shade is best for dark-haired, Latin, Asian, Middle Eastern, Black, or Black Irish men. If you have any hints brown in your hair, go for Brown Black instead.
How True Sons is Different
Air Oxidizling Foam
Hand crafted shades*
Wipes for easy clean up