Head and Beard Dye Kit

Award-Winning Hair and Beard Dye Foam for Men

Natural-looking gray coverage

Why True Sons?

No Mixing

Our innovative, patent-pending formula can be used right out of the bottle with no mixing for easy application.

Natural-Looking Results

The air-oxidizing foam combines with the natural tones of your hair to gradually phase out the gray.

Multiple Use 

True Sons can be used multiple times over a sustained period of time. One bottle contains an average three to four applications.

Satisfaction Guarantee

If you're not completely satisfied with the results from your first kit, we will send you a new one with an alternative shade or your money back.

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How to Order

1. Select a shade

2. Make an order

3. Dye like a man

Get rid of gray for
about a buck a day

$30 for a 30-day supply

Less expensive than drug store dyes and
professional salon treatments.

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When you sign up for the 6 month subscribe and save plan. Usage on multiple areas and application frequency will impact how long the product lasts. Results may vary.

You Just Can't Mess This Up!

Just foam on, wait for it to work, and rinse off.

Our patent-pending foam dye took three years to bring to market. Our unique formula is designed to mask gray hairs and enhance a man's natural hair shade. The results are subtle and low key instead of obvious and overdyed.

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Select Your Shade


If you have very dark hair, Brown Black could be your shade. Look at at your hair after spending time in the sun; if you can see even the faintest flecks of gold in your dark hair, you’re probably Brown Black, not True Black.

Find your shade

How True Sons is Different

Overdye Protection

Air Oxidizling Foam

No Mixing


Discreet Packaging

Hand crafted shades*

Wipes for easy clean up

Questions? We’ve got your back!

Dyeing for the first time can be stressful. We get it.
Check out our FAQ or contact us and ask away.

contact us