FREE SHIPPING & RETURNSRead morex

It’s a Beautiful
Day to Dye.

Watch True Sons Launch Video

GET STARTED

Dyeing Made Simple.

feature-row__image

1Select your shade.

From blonde to black, choose your 
natural color.

feature-row__image

2Choose frequency.

Select your desired shipping 
frequency.

feature-row__image

3Start dyeing.

See the steps here

BEFORE
5 MIN
10 MIN
20 MIN

You Just Can't
F*** This Up!

GET STARTED

Select Your Shade.

AUBURN

Calling all gingers! Whether you are a strawberry blonde- a rich auburn- or somewhere in between, this shade was made for you. Be proud to be red. Do you know how many people have a ginger fetish?

DIRTY BLOND

Get mistaken for Ryan Gosling (he’s the blonder one). Our custom ‘dirty blond’ shade will work equally well for surfers and vikings. The key to looking natural is to stay ‘dirty’ and allow a mix of shades to show through.

MEDIUM BROWN

Do you get called Tom Hardy in bed? Medium brown is a unique mix of cool earth tones for guys who have rich, milk-chocolate tones (as opposed to darker haired guys). A solid gold brown but not too dark.

DARK BROWN

The largest number of guys can use dark brown to boost their hair. It’s versatile and can easily be used for touch ups and full applications. Many caucasian guys think they have black hair, when in fact they have dark brown.

BROWN BLACK

If you have very dark hair, Brown Black could be your shade. Look at at your hair after spending time in the sun; if you can see even the faintest flecks of gold brown, you are Brown Black.  

True Black

Are you a dark-haired, Latin, Asian, Middle Eastern, Black, Black Irish? If you fit into any of these categories then True Black could be the dynamic color that will keep your hair from looking flat. It’s for guys with the darkest hair who don't show any brown streaks in the sunlight.

GET STARTED

Delivered to
Your Door.

GET STARTED

They tried it, and they loved it.

So easy

So simple to use! EZ instructions. I started dying within minutes. Easier than shaving.  

Adrian

Finally, a dye that looks natural

In 15 minutes, I looked 15 years younger. And no one could tell I dyed.

Everette

No shame in my game, anymore

I’ve been waiting for this product for a long time. I’ve dyed for many years, and hate going into the drugstore. True Sons is discreet.

Andy

Easy to use, easy to travel

I work for a software company, and need to be on a plane at least every other week. The can is perfect for travel and I can easily dye in my hotel room.

Joern

Great on sensitive skin

Drugstore brands irritate my skin. True Sons didn’t irritate me at all. I even like the smell.

John

Questions?
We’ve got your back!

GET STARTED