Why buy True Sons?
Our innovative, patent-pending formula can be used right out of the bottle with no mixing for easy application.
The air-oxidizing foam combines with the natural tones of your hair to gradually phase out the gray.
True Sons can be used multiple times over a sustained period of time. One bottle contains an average three to four applications.
If you're not completely satisfied with the results from your first kit, we will send you a new one with an alternative shade or your money back.
The Modern Way to Combat Going Grey
True Sons wants to convince even the most embarrassed of graying men that they can live to dye another day
As seen in GQ
The Best Hair Care Products for Naturally Gray Hair
The 10 Best Hair Dyes for Men to Use at Home, According to Experts
Men’s Health 2019 Grooming Award
True Sons Racks Up 300% Monthly Growth During Pandemic
The Company That Wants to Disrupt Hair Dye for Men
Best Hair Dye For Men
How to Order
1. Select a shade
2. Make an order
3. Dye like a man
Get rid of gray for
about a buck a day
$30 for a 30-day supply
Less expensive than drug store dyes and
professional salon treatments.
When you sign up for the 6 month subscribe and save plan. Results may vary. Usage on multiple areas and application frequency will impact how long the product lasts.
You Just Can't Mess This Up!
Just foam on, wait for it to work, and rinse off.
Our patent-pending foam dye took three years to bring to market. Our unique formula is designed to mask gray hairs and enhance a man's natural hair shade. The results are subtle and low key instead of obvious and overdyed.
Select Your Shade
If you have very dark hair, Brown Black could be your shade. Look at at your hair after spending time in the sun; if you can see even the faintest flecks of gold in your dark hair, you’re probably Brown Black, not True Black.
How True Sons is Different
Air Oxidizling Foam
Hand crafted shades*
Wipes for easy clean up