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AWARD WINNING
HAIR DYE FOAM FOR MEN

NATURAL-LOOKING GRAY COVERAGE

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Dyeing Made
Simple

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Get rid of gray for about a buck a day

$30 for a 30-day supply

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BEFORE
5 MIN
10 MIN
20 MIN

You Just Can't
Mess This Up!

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How True Sons is Different

True Sons Vs Drugstore Box Dye
  True Sons Drugstore Box Dye
Overdye Protection YES NO
Air Oxidizing Foam YES NO
No Mixing YES NO
Multi-Use YES NO
Wipes for easy clean up YES NO
Hand crafted shades* YES NO
Discreet Packaging YES NO

*Each TS shade is uniquely designed by our chief scientist / designer to look natural" Cost per application $8-$12

Select Your Shade

AUBURN

The Auburn shade is perfect for fiery gingers, strawberry blondes, and everyone in between. This shade mixes warm reds and bright golds for a true-to-life auburn hue.

DIRTY BLOND

The Dirty Blond shade will work equally well for surfers and vikings; we let you stay ‘dirty’ by allowing a mix of shades to show through. Started off blond and darkened with age? Consider Light Brown instead.

Light brown


The Light Brown shade accentuates the lighter blond tones of your hair while keeping the brown tones below looking natural and authentic. Perfect for anyone who rocked blond hair in their glory days.

MEDIUM BROWN

Medium brown is a mix of cool earth tones for guys who have rich, milk-chocolate tones. This shade is a solid golden brown that isn’t too dark.

DARK BROWN

The Dark Brown shade is used by largest number of guys. Light skin and very dark hair? Most caucasian men find this to be the darkest shade that they need.

BROWN BLACK

If you have very dark hair, Brown Black could be your shade. Look at at your hair after spending time in the sun; if you can see even the faintest flecks of gold in your dark hair, you’re probably Brown Black, not True Black.

True Black

The True Black shade is best for dark-haired, Latin, Asian, Middle Eastern, Black, or Black Irish men. If you have any hints brown in your hair, go for Brown Black instead.

find your shade

They Tried It. They Love It.

The Modern Way to Combat Going Gray

True Sons wants to Convince even the most Embarrassed of Graying Men that they can Live to Dye another Day

The Best Hair Care Products for Naturally Gray Hair

Questions? We’ve got your back!

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