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1 Select Shade
2 Select Intensity
3 Select Frequency

Select Your Shade

True Sons custom shades are designed to look natural and subtle. Try to match your true hair color. Don’t go lighter. If you aren't sure, just select 'unknown' and one of our dye specialists will contact you to assist you in your selection.

AUBURN

DIRTY BLOND

LIGHT BROWN

MEDIUM BROWN

DARK BROWN

BROWN BLACK

TRUE BLACK

I DONT KNOW MY SHADE

Your Selection is AUBURN

Calling all gingers! Whether you are a strawberry blonde- a rich auburn- or somewhere in between, this shade was made for you. Be proud to be red. Do you know how many people have a ginger fetish?

Use/Term Information +

True Sons is a subtle hair dye designed to boost your natural color. Do a patch test before using True Sons or any other hair dye.

You can change your shade or your plan (bi-monthly/semi-annually) up to one week before your next order ships. Contact support@truesons.com..

Ingredients +

WATER (AQUA),ETHANOLAMINE, ISOBUTANE, EMULSIFYING WAX NF, TOLUENE-2,5-DIAMINESULFATE, RESORCINOL, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, GLYCOL STEARATE, SODIUM COCOYL ISETHIONATE, SD ALCOHOL 40 (ALCOHOL DENAT.), PROPANE,SODIUM LAURETH SULFATE,FRAGRANCE, SODIUM LAURYL SULFATE, M-AMINOPHENOL,TETRASODIUM EDTA, P-AMINOPHENOL, ASCORBIC ACID, 2-AMINO-3-HYDROXYPYRIDINE.

Your Selection is DIRTY BLOND

Get mistaken for Ryan Gosling (he’s the blonder one). Our custom ‘dirty blond’ shade will work equally well for surfers and vikings. The key to looking natural is to stay ‘dirty’ and allow a mix of shades to show through.

Use/Term Information +

True Sons is a subtle hair dye designed to boost your natural color. Do a patch test before using True Sons or any other hair dye.

You can change your shade or your plan (bi-monthly/semi-annually) up to one week before your next order ships. Contact support@truesons.com..

Ingredients +

WATER (AQUA),ETHANOLAMINE, ISOBUTANE, EMULSIFYING WAX NF,TOLUENE-2,5-DIAMINE SULFATE, RESORCINOL, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, GLYCOL STEARATE, SODIUM COCOYL ISETHIONATE, SD ALCOHOL 40 (ALCOHOL DENAT.), PROPANE,SODIUM LAURETH SULFATE,FRAGRANCE, SODIUM LAURYL SULFATE, M-AMINOPHENOL,TETRASODIUM EDTA, P-AMINOPHENOL, ASCORBIC ACID, 2,4-DIAMINOPHENOXYETHANOL HCL.

Your Selection is LIGHT BROWN

If you rocked blond hair in your glory days but have darkened with age, Light Brown is your best choice. It accentuates the lighter golden and blond tones of your hair, while keeping your light brown color looking natural and authentic.

Use/Term Information +

True Sons is a subtle hair dye designed to boost your natural color. Do a patch test before using True Sons or any other hair dye.

You can change your shade or your plan (bi-monthly/semi-annually) up to one week before your next order ships. Contact support@truesons.com..

Ingredients +

WATER (AQUA), ETHANOLAMINE, ISOBUTANE, EMULSIFYING WAX NF, TOLUENE-2,5-DIAMINE SULFATE, RESORCINOL, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, GLYCOL STEARATE, SODIUM COCOYL ISETHIONATE, SD ALCOHOL 40 (ALCOHOL DENAT.), PROPANE, SODIUM LAURETH SULFATE, FRAGRANCE, SODIUM LAURYL SULFATE, M-AMINOPHENOL, TETRASODIUM EDTA, P-AMINOPHENOL, ASCORBIC ACID, 2,4-DIAMINOPHENOXYETHANOL HCL, 2-METHYLRESORCINOL.

Your Selection is MEDIUM BROWN

Do you get called Tom Hardy in bed? Medium brown is a unique mix of cool earth tones for guys who have rich, milk-chocolate tones (as opposed to darker haired guys). A solid gold brown but not too dark.

Use/Term Information +

True Sons is a subtle hair dye designed to boost your natural color. Do a patch test before using True Sons or any other hair dye.

You can change your shade or your plan (bi-monthly/semi-annually) up to one week before your next order ships. Contact support@truesons.com..

Ingredients +

WATER (AQUA),ETHANOLAMINE, ISOBUTANE, TOLUENE-2,5 DIAMINE SULFATE,RESORCINOL, EMULSIFYING WAX NF, GLYCOL STEARATE, SODIUM COCOYL ISETHIONATE, SD ALCOHOL 40(ALCOHOL DENAT.),PROPANE, SODIUM LAURETH SULFATE, FRAGRANCE, SODIUM LAURYL SULFATE, M-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, TETRASODIUM EDTA, PAMINOPHENOL, ASCORBIC ACID, 2,4-DIAMINOPHENOXYETHANOL HCL,2-METHYLRESORCINOL.

Your Selection is DARK BROWN

The largest number of guys can use dark brown to boost their hair. It’s versatile and can easily be used for touch ups and full applications. Many caucasian guys think they have black hair, when in fact they have dark brown.

Use/Term Information +

True Sons is a subtle hair dye designed to boost your natural color. Do a patch test before using True Sons or any other hair dye.

You can change your shade or your plan (bi-monthly/semi-annually) up to one week before your next order ships. Contact support@truesons.com.

Ingredients +

WATER (AQUA),ETHANOLAMINE, ISOBUTANE, TOLUENE-2,5-DIAMINE SULFATE,RESORCINOL, EMULSIFYING WAX NF, N,N BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, GLYCOLSTEARATE, SODIUM COCOYL ISETHIONATE, SD ALCOHOL 40 (ALCOHOL DENAT.), PROPANE,SODIUM LAURETH SULFATE,FRAGRANCE, SODIUM LAURYL SULFATE, M-AMINOPHENOL,TETRASODIUM EDTA, P-AMINOPHENOL, ASCORBIC ACID, 2,4 DIAMINOPHENOXYETHANOL HCL,2-METHYLRESORCINOL.

Your Selection is BROWN BLACK

If you have very dark hair, Brown Black could be your shade. Look at at your hair after spending time in the sun; if you can see even the faintest flecks of gold brown, you are Brown Black.

Use/Term Information +

True Sons is a subtle hair dye designed to boost your natural color. Do a patch test before using True Sons or any other hair dye.

You can change your shade or your plan (bi-monthly/semi-annually) up to one week before your next order ships. Contact support@truesons.com.

Ingredients +

WATER (AQUA),ETHANOLAMINE, ISOBUTANE, TOLUENE-2,5 DIAMINE SULFATE,RESORCINOL,EMULSIFYING WAX NF, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, GLYCOL STEARATE, SODIUM COCOYL ISETHIONATE, SD ALCOHOL 40 (ALCOHOL DENAT.), PROPANE,SODIUM LAURETH SULFATE,FRAGRANCE, SODIUM LAURYL SULFATE, M-AMINOPHENOL,TETRASODIUM EDTA, P-AMINOPHENOL, ASCORBIC ACID, 2,4 DIAMINOPHENOXYETHANOL HCL,2-METHYLRESORCINOL.

Your Selection is TRUE BLACK

Are you a dark-haired, Latin, Asian, Middle Eastern, Black, Black Irish? If you fit into any of these categories then True Black could be the dynamic color that will keep your hair from looking flat. It’s for guys with the darkest hair who don't show any brown streaks in the sunlight.

Use/Term Information +

True Sons is a subtle hair dye designed to boost your natural color. Do a patch test before using True Sons or any other hair dye.

You can change your shade or your plan (bi-monthly/semi-annually) up to one week before your next order ships. Contact support@truesons.com.

Ingredients +

WATER (AQUA),ETHANOLAMINE, ISOBUTANE, TOLUENE-2,5-DIAMINE SULFATE,RESORCINOL,EMULSIFYING WAX NF, GLYCOL STEARATE, SODIUM COCOYL ISETHIONATE, SD ALCOHOL 40-B(ALCOHOL DENAT.), PROPANE, SODIUM LAURETH SULFATE, FRAGRANCE, SODIUM LAURYL SULFATE, M-AMINOPHENOL, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE,TETRASODIUM EDTA, P-AMINOPHENOL, ASCORBIC ACID, 2,4-DIAMINOPHENOXYETHANOL HCL,2-METHYLRESORCINOL.

Your Selection is I DONT KNOW MY SHADE

If you are not sure what shade you are this is your best choice.

After purchase, you will have the option to choose your shade later after a video consultation with a True Sons member.

Use/Term Information +

True Sons is a subtle hair dye designed to boost your natural color. Do a patch test before using True Sons or any other hair dye.

You can change your shade or your plan (bi-monthly/semi-annually) up to one week before your next order ships. Contact support@truesons.com.

Ingredients +

WATER (AQUA),ETHANOLAMINE, ISOBUTANE, EMULSIFYING WAX NF, TOLUENE-2,5-DIAMINESULFATE, RESORCINOL, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE, GLYCOL STEARATE, SODIUM COCOYL ISETHIONATE, SD ALCOHOL 40 (ALCOHOL DENAT.), PROPANE,SODIUM LAURETH SULFATE,FRAGRANCE, SODIUM LAURYL SULFATE, M-AMINOPHENOL,TETRASODIUM EDTA, P-AMINOPHENOL, ASCORBIC ACID, 2-AMINO-3-HYDROXYPYRIDINE.

Select your intensity

Original Formula

SELECTED

True Son's Original delivers subtle gray coverage for men who want a natural look. It is designed for first-time dyers and men with less than 50% gray hair. No mixing is required. Just foam on.

Dye Harder

SELECTED

Dye Harder delivers deep dye coverage and works faster (5 minutes or less). Dye Harder ships with a booster that must be mixed with each foam application to deliver high-intensity results.
Dye Harder is best for experienced dye users, men with over 50% white / gray hair, and men who have very coarse hair.

Choose your frequency

The average guy needs one multi-use bottle of True Sons per month and applies True Sons every 7-14 days.
We offer two membership plans: a flex plan so you can get the dye as you need it and a green plan to save the environment and your wallet.

SELECTED
SAVES $30

FLEX PLAN

2 BOTTLES EVERY 2 MONTHS
INTRO OFFER - SAVE 33%
$45 $30 / bottle

First order total: $60
And then: $90 ($45/bottle) every two months

SELECT

SELECTED
SAVES $80

GREEN PLAN

6 BOTTLES EVERY 6 MONTHS
INTRO OFFER - SAVE 33%
$40 $26.66 / bottle

First order total: $160
And then: $240 ($40/bottle) every six months

SELECT

FREE CONSULTATION Every customer also gets a free 15-minute live video chat consult with our specialists so you’ll feel super-comfortable using the product. After you order you will receive an email to schedule your complimentary meeting.
200% SATISFACTION GUARANTEE If you’re not satisfied with your dye choice, we’ll let you keep your original order — and replace it with a shade of your choice!
NO OBLIGATION You can cancel at anytime.

Meet Carl. He's Our Founder.

How True Sons if Different

True Sons Vs Drugstore Box Dye
  True Sons Drugstore Box Dye
Overdye Protection YES NO
Air Oxidizing Foam YES NO
No Mixing YES NO
Multi-Use YES NO
Wipes for easy clean up YES NO
Hand crafted shades* YES NO
Discreet Packaging YES NO

*Each TS shade is uniquely designed by our chief scientist / designer to look natural" Cost per application $8-$12

They Tried It. They Love It..

Easy and effective! Ralph Escalera

The product itself is easy to dispense, has a pleasant smell is super easy to apply then rinse out after the time’s up.

Works really well on 90% grey hair Ben Eva

It takes my hair back to 20% grey. It lasts a good 7-10 days so re-apply once a week for best results.

Nice subtle dye, smells good Nicolas

like the results—a subtle mix of salt & pepper blended with my brown hair.

So easy Raymond Olsen

I tried True Sons med brown for the first time on my hair and beard. I am loving how natural the color looks.

Questions?
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