Embracing Dye-versity: Celebrating True Colors with True Sons

Introduction: At True Sons, we've always believed in celebrating individuality, self-expression, and inclusivity. As a brand, we strive to empower our customers to embrace their true colors and express themselves authentically. In this post, we are excited to share some important updates about our journey towards greater inclusivity and the expansion of our product offerings to cater to a wider audience.

Expanding Our Horizons: We want to address our past male-focused tone of voice and highlight our commitment to inclusivity. True Sons is evolving to embrace the wider audience that is already consuming our products, recognizing that hair care and self-expression are not limited by gender. Our mission is to provide exceptional hair care solutions for everyone, regardless of their gender identity.

Welcoming All: We are thrilled to extend our warm welcome to women who are seeking effective hair dye solutions. True Sons Hair Foam is not limited to men alone. In fact, our Hair Foam is perfect for women who want to touch up their roots or experiment with different shades. We believe that every individual should have the freedom to express themselves through their hair, and we are delighted to offer our Hair Foam as a versatile option for all.

Celebrating Pride Month: As we celebrate Pride Month, our commitment to inclusivity is stronger than ever. We firmly believe that personal style and self-expression are unique to each person, and everyone deserves to feel confident and empowered. In the spirit of unity, we are proud to announce that part of all June 2023 sales will be donated to the It Gets Better Project, an incredible organization that supports LGBTQ+ youth worldwide. By choosing True Sons, you not only express your true colors but also contribute to making a positive impact in the lives of young individuals who deserve love and acceptance.

Continuing the Journey: We want to assure our customers that we are actively working on making our marketing and communication more inclusive. We understand that changes take time, and we appreciate your understanding and support as we strive to create a more inclusive experience for all. Our commitment to you remains unwavering – providing high-quality hair dye products that empower you to express your true colors, no matter who you are.

Conclusion: At True Sons, we are proud to embrace inclusivity and celebrate true colors. Our journey towards greater inclusivity involves expanding our product offerings to cater to a wider audience, including women who seek effective hair dye solutions. We invite you to join us in celebrating Pride Month and making a positive impact by supporting the It Gets Better Project. Thank you for being a part of our True Sons community as we continue to evolve and empower individuals to express their authentic selves.

Remember, your true colors are always welcome at True Sons.

Stay True,

The True Sons Team