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The Benefits of Dyeing Your Beard


True Sons is a foam-based men's hair dye committed to helping men dye right. We're bringing you this series of blogs to help educate and inform the men’s hair dyeing community. Reach out with any comments or questions to

Beard dyeing is becoming more common.

Some men struggle with the reality of going gray, especially in their beard, which can diminish confidence or cause embarrassment. But there’s no need to suffer through it. Salon quality hair and beard dyes for men are hot on the market, allowing men to revive their natural hair color in the comfort of their own homes.  

At-home dyes are the perfect solution for men who want to shave a few years off the clock and regain confidence. As this practice becomes popular, the market for beard and hair dye products continues to grow and men across the country are waking up to the benefits of dyeing to retain a youthful appearance. 

Why Dye? 

The reasons why men dye their beards are as diverse as the men who use the products. Here are just a few.  

To look younger

The process of aging is inevitable. Some men welcome the sight of gray hair on their beards and perceive it as a sign of wisdom and authority. Others see that having patches of silver on their facial mane makes them look older than they really are. Using men's hair dye helps these men look younger. 

Confidence booster 

When gray hair kicks in, some men feel like the loss of natural beard color disappears with their confidence.  Having a new hairstyle and dyeing their beard back to its original color allows them to feel more confident.

To Show Themselves Some TLC

Feeling great and looking great go hand in hand. If you want to keep your beard in top shape, you need to show it some love with regular grooming. Along with dyeing, a good grooming routine can include applying beard oil, brushing every day and keeping your beard well trimmed. 

Upper hand in job interviews

Dare to be different. Sadly, employers tend to favor younger applicants, but that doesn't mean you need to lose the upper hand because of some stray grays.  Dyeing before a big interview is a good tactic to avoid ageism in the hiring process. 

More About Beard Dyeing

First thing's first: What is the best men's hair dye to use at home?

Choosing a beard hair dye for men can be a daunting process for several reasons. Picking your shade, choosing a semi, demi or permanent dye and trying to find the one that's not going to make you look overdyed and fake? We get it. 

Demi-permanent beard dyes, like True Sons offer the most control, allowing you to dye at home at a fraction of the cost of salon treatments. True Sons is foam-based, meaning no mixing is required - just foam it out and apply.  

True Sons is suited to both men who have never dyed their hair or experienced dyers. Plus, it’s economical. You get 3 to 4 applications from each bottle depending on the amount of coverage you need.

Tips for Maintaining A Dyed Beard

To prolong beard color, there are a few maintenance tips you can follow:

  • Use a shampoo for color-treated hair to help the color last longer
  • Apply a nourishing beard oil daily to help moisturise the hair, keeping the color looking vibrant 
  • For demi-permanent dyes, the best time to re-apply is every 10 - 14 day

If you do decide to dye, don't forget to do a quick patch test on your skin 48 hours before you dye, as some formulas can cause irritation or an allergic reactions. 

Looking for more help, advice and tips? Check out our blog for regularly updated content to help you dye like a pro.