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We know you are not seeing your favorite shade right now--you're not imagining it. We're wrapping up development on a completely new color system that will upgrade our current foam. During this transition, most shades are temporarily out. We appreciate your patience and we can't wait to show you what's coming next. Click here to add your email to our announcements list.

Blog

  • 7 Beard Styling Tips

      True Sons is a foam-based men's hair dye committed to helping men dye right. We're bringing you this series of blogs to help educate and inform...
  • The Benefits of Dyeing Your Beard

      True Sons is a foam-based men's hair dye committed to helping men dye right. We're bringing you this series of blogs to help educate and infor...
  • The Science of Men's Hair Dye

    True Sons is a foam-based men's hair dye committed to helping men dye right. We're bringing you this series of blogs to help educate and inform th...
  • 5 Things to Do Before You Dye

    If you’re noticing more greys in your mirror after every shower, read on for five tips to do before you dye your hair. 

  • A Cut Above

    The Pole. The national symbol for well groomed men is a beacon of true masculinity. Swirling stripes in all-American red, white, and blue draw you ...
  • Master Cuts: Persons of Interest

    Yep, Brooklyn, it is. Once a one-stop-shop for the poor, the weary, and huddled masses has transformed into the epicenter of what’s new, now, and n...
  • Going Straight Takes Practice

    You’ll probably never experience anything more indulgent and luxurious at a barbershop than a straight-edge razor shave. Receiving this service is ...
  • City Spotlight: Los Angeles

    Real Angelenos know that to keep it real, a barbershop is the way to go. With 24/7 glitz and glamour overwhelmingly zapping most power players’ tim...