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4 Things to Know Before You Dye

Let’s face it – seeing the first sprout of gray hairs can be pretty upsetting.

And while going gray is an unwelcome, but unavoidable part of life, it takes on a whole new level of urgency when you see it on your own head or beard for the first time.

The good news is that appearance and ease of use of today’s men’s hair dye has advanced significantly from the dark days of yesteryear. The cliche that all men’s hair dye results produce dark, shiny and overall fake-looking results is simply no longer true.

True Son’s hair and beard dye is genuinely different. A no-mix, simply to apply foam goes on quickly and produces natural-looking results that eliminates the gray - so you look like yourself, only younger.

Before you start on your own hair dyeing journey, we wanted to share some True Sons “Pro Tips” to ensure you have the very best possible experience and get the best results possible from using True Sons:

Pro Tip #1

Know and match your tone as closely as possible: This may seem obvious, but you’d be surprised how many guys jump into dyeing without putting much thought into this crucial first step.

Getting it right the first time means choosing well and excellent help is available! Check out the True Sons Find Your Shade tool to locate the right shade for you.

Pro Tip #2

Time your dye sessions appropriately: A semi-permanent hair dye will wear off gradually. An advantage to using True Sons is that you’re using a dye that delivers richer, more subtle and natural looking results.

A good regimen is to start out dyeing about once or twice every two weeks; you can adjust based on your preference. We suggest retouching as part of your regular grooming process.

Pro Tip #3

Don’t overdo it: Let’s be honest here - guys who dye for the first time can sometimes over do it.

So, when it comes to hair dye, think “less is more”. The longer you leave True Sons dye in, the darker it will be when you wash it out. To start, you may want to err on the side of caution and first testing the timing out; from your initial results you can increase gradually or reapply if needed.

Pro Tip #4

Questions – please ask us! True Sons is committed to helping guys dye right and we are here to support you. You can contact us at, or visit our Facebook community to find answers and support. You are not alone in your hair dyeing journey and we are here to help.

Going gray might be inevitable, but with advancements in men's hair dye, it’s also a choice.

Follow these four tips, and you’ll be on track to dye right.