Find Your Shade

Need help selecting the right shade? That's easy. Choose the shade that most closely matches your natural hair color — before any gray started making itself at home.

Your Selection is AUBURN

The Auburn shade is perfect for fiery gingers, strawberry blondes, and everyone in between. This shade mixes warm reds and bright golds for a true-to-life auburn hue.

Your Selection is DIRTY BLOND

The Dirty Blond shade will work equally well for surfers and vikings; we let you stay ‘dirty’ by allowing a mix of shades to show through. Started off blond and darkened with age? Consider Light Brown instead.

Your Selection is LIGHT BROWN

The Light Brown shade accentuates the lighter blond tones of your hair while keeping the brown tones below looking natural and authentic. Perfect for anyone who rocked blond hair in their glory days.

Your Selection is MEDIUM BROWN

Medium brown is a mix of cool earth tones for guys who have rich, milk-chocolate tones. This shade is a solid golden brown that isn’t too dark.

Your Selection is DARK BROWN

The Dark Brown shade is used by largest number of guys. Light skin and very dark hair? Most caucasian men find this to be the darkest shade that they need.

Your Selection is BROWN BLACK

If you have very dark hair, Brown Black could be your shade. Look at at your hair after spending time in the sun; if you can see even the faintest flecks of gold in your dark hair, you’re probably Brown Black, not True Black.

Your Selection is TRUE BLACK

The True Black shade is best for dark-haired, Latin, Asian, Middle Eastern, Black, or Black Irish men. If you have any hints brown in your hair, go for Brown Black instead.

Ready to dye like a man?

Already using one of the other dyes?

Use our True Match feature to find the True Sons shade that matches best.

True Match

Your True Sons Match

Your match is:

Before and After


Shade: Dark Brown


Shade: Medium Brown


Shade: True Black


Shade: Dirty Blond


Shade: Brown Black