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Ready to Dye?

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1 Select Shade
2 Select Intensity
3 Select Frequency

Select Your Shade

AUBURN

DIRTY BLOND

LIGHT BROWN

MEDIUM BROWN

DARK BROWN

BROWN BLACK

TRUE BLACK

IDK MY SHADE

True Sons custom shades are designed to look natural. Try to match your true hair color. If you aren't sure, just select 'IDK my shade' and one of our dye specialists will contact you to assist you in your selection.

True Sons custom shades are designed to look natural. Try to match your true hair color. If you aren't sure, just select 'IDK my shade' and one of our dye specialists will contact you to assist you in your selection.

True Sons custom shades are designed to look natural. Try to match your true hair color. If you aren't sure, just select 'IDK my shade' and one of our dye specialists will contact you to assist you in your selection.

True Sons custom shades are designed to look natural. Try to match your true hair color. If you aren't sure, just select 'IDK my shade' and one of our dye specialists will contact you to assist you in your selection.

True Sons custom shades are designed to look natural. Try to match your true hair color. If you aren't sure, just select 'IDK my shade' and one of our dye specialists will contact you to assist you in your selection.

True Sons custom shades are designed to look natural. Try to match your true hair color. If you aren't sure, just select 'IDK my shade' and one of our dye specialists will contact you to assist you in your selection.

True Sons custom shades are designed to look natural. Try to match your true hair color. If you aren't sure, just select 'IDK my shade' and one of our dye specialists will contact you to assist you in your selection.

True Sons custom shades are designed to look natural. Try to match your true hair color. If you aren't sure, just select 'IDK my shade' and one of our dye specialists will contact you to assist you in your selection.

Select Your Intensity

ORIGINAL FORMULA

True Son's Original delivers subtle gray coverage for men who want a natural look. It is designed for first-time dyers and men with less than 50% gray hair. No mixing is required. Just foam on.

DYE HARDER

Dye Harder delivers deep dye coverage and works faster (5 minutes or less). Dye Harder is best for experienced dye users, men with over 50% white / gray hair, and men who have very coarse hair.

Choose Your Frequency

2 bottles recurring

$30 (per bottle)

$59.99 per order. We ship 2 bottles every other month.

2 bottles one-time purchase

$45 (per bottle)

$89.99. We ship 2 bottles in your order.

FREE CONSULTATION Every customer also gets a free 15-minute live video chat consult with our specialists so you’ll feel super-comfortable using the product. After you order you will receive an email to schedule your complimentary meeting.
SATISFACTION GUARANTEE If you’re not satisfied with your dye choice, we’ll let you keep your original order — and replace it with a shade of your choice!
NO OBLIGATION You can cancel at anytime.

Meet Carl. He's Our Founder.

How True Sons if Different

True Sons Vs Drugstore Box Dye
  True Sons Drugstore Box Dye
Overdye Protection YES NO
Air Oxidizing Foam YES NO
No Mixing YES NO
Multi-Use YES NO
Wipes for easy clean up YES NO
Hand crafted shades* YES NO
Discreet Packaging YES NO

*Each TS shade is uniquely designed by our chief scientist / designer to look natural" Cost per application $8-$12

They Tried It. They Love It..

Easy and effective! Ralph Escalera

The product itself is easy to dispense, has a pleasant smell is super easy to apply then rinse out after the time’s up.

Works really well on 90% grey hair Ben Eva

It takes my hair back to 20% grey. It lasts a good 7-10 days so re-apply once a week for best results.

Nice subtle dye, smells good Nicolas

like the results—a subtle mix of salt & pepper blended with my brown hair.

So easy Raymond Olsen

I tried True Sons med brown for the first time on my hair and beard. I am loving how natural the color looks.

Questions?
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